Category: Content Strategy
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What I Actually Learned: A Reflection on Content Strategy as Graduate Study
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8–11 minutes
Three questions, answered honestly, for anyone curious about what a semester inside content strategy really looks like — and why it matters beyond the classroom.
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What We Built, and What Comes Next
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7–10 minutes
The roadmap is delivered. The client has a plan. And somewhere in the space between where this project started and where it ended, I figured out something important about the kind of work I want to do.
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After the Audit: The Harder Work of Turning Data Into a Plan
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7–11 minutes
The spreadsheet is done. The findings are real. Now comes the part nobody warned me about — writing a strategy that a client will actually trust enough to implement.
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The Map Was the Thing I Was Missing
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7–11 minutes
The critical importance of journey maps and gap analysis for technical writers, highlighting that understanding the user’s entire experience is essential. By using these tools, writers can identify missing content, thereby enhancing user support. This shift in focus from producing documents to supporting user journeys is key for effective technical communication.
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Before You Audit: Why the Messy Upfront Work Actually Matters
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6–8 minutes
Revisiting Paula Land’s foundational chapters as I gear up for a large-scale content audit — and finding more to chew on than I expected.